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ClickFunnels Review | Discovering a New Outlook on Marketing 2023

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  • Post last modified:24.09.2023

When it comes to online marketing, ClickFunnels is a well-known name among entrepreneurs and marketers. In this ClickFunnels review, we’ll dive deep into its features, benefits, and real-world applications to help you decide if this tool could be your key to online marketing success. Whether you’re an experienced marketer or just starting your online journey, keep reading to explore how ClickFunnels can transform your marketing strategies and take your business to new heights.

Table of Contents

Table of Contents

What Is ClickFunnels?

ClickFunnels is a powerful and versatile online marketing tool designed to help businesses and entrepreneurs create, manage, and optimize their sales funnels. In the world of digital marketing, a sales funnel is a structured series of steps that guide potential customers through a journey, from the initial awareness of your product or service to the final conversion, whether that’s making a purchase, signing up for a newsletter, or taking another desired action.

Understanding the Sales Funnel Concept

Imagine a real-world funnel. At the top, it’s wide and captures a lot of potential customers. As you move down the funnel, it narrows, and only the most interested and engaged individuals continue to the bottom, where they convert into customers. ClickFunnels replicates this concept in the digital realm, allowing you to create custom marketing funnels tailored to your specific goals.

How ClickFunnels Works?

ClickFunnels simplifies the process of building sales funnels by providing an intuitive drag-and-drop editor. With this tool, you can create and customize each step of your funnel, including:

  • Opt-In Pages: These pages capture visitor information, such as email addresses, to build your subscriber list.
  • Sales Pages: These pages showcase your products or services, with the aim of converting visitors into customers.
  • Order Forms: Customers can complete transactions securely through ClickFunnels’ built-in payment processing or by integrating with popular payment gateways.
  • Upsell and Downsell Pages: These pages offer additional products or upgrades to customers who have already made a purchase, increasing your average transaction value.
  • Thank You Pages: After a successful conversion, customers are directed to these pages, where you can express gratitude and provide further instructions or offers.
ClickFunnels Review: Dashboard

Why Choose ClickFunnels?

If you’re considering an online marketing tool to streamline your sales processes and boost conversions, ClickFunnels is a top contender. This section explores the key reasons why businesses and marketers choose ClickFunnels as their preferred platform.

1. Ease of Use

One of ClickFunnels’ most significant advantages is its user-friendly interface. You don’t need to be a tech guru to create effective sales funnels. The drag-and-drop editor allows you to build and customize your funnels with ease. Even if you’re a beginner, you can quickly grasp the platform’s mechanics.

ClickFunnels Review: Easy of Use

2. Time and Cost Efficiency

ClickFunnels saves you valuable time and money. Instead of hiring developers and designers to create landing pages and sales funnels from scratch, you can do it all in-house with ClickFunnels. This efficiency means you can launch marketing campaigns faster and at a lower cost.

3. Versatility

ClickFunnels offers a wide range of funnel types to suit various purposes. Whether you’re running an e-commerce store, selling digital products, or promoting services, you can find a funnel template that fits your needs. This versatility makes it an ideal solution for businesses in diverse industries.

4. Conversion Optimization

ClickFunnels is engineered with one primary goal: to optimize conversions. The platform provides features like A/B testing, which allows you to experiment with different elements of your funnel to determine what works best. This data-driven approach helps you refine your marketing strategies for higher conversion rates.

5. Integrated Payment Processing

With ClickFunnels, you can handle payments directly within your funnels. The platform integrates with popular payment gateways, ensuring secure and smooth transactions. This feature simplifies the buying process for your customers and reduces friction in the sales journey.

6. Membership Site Management

For those offering subscription-based services or online courses, ClickFunnels includes tools for creating and managing membership sites. You can provide exclusive content for your members and control access effortlessly.

7. Scalability

As your business grows, ClickFunnels scales with you. You can add more funnels, pages, and features to accommodate increased traffic and sales. This scalability ensures that ClickFunnels remains a valuable asset as your business expands.

Key Features of ClickFunnels

ClickFunnels is renowned for its robust set of features designed to streamline the sales funnel creation process and optimize conversions. Here, we delve into the key features that make ClickFunnels a go-to choice for marketers and businesses.

ClickFunnels Review: Create your first funnel in just a few clicks

1. Drag-and-Drop Funnel Builder

Central to ClickFunnels’ functionality is its intuitive drag-and-drop funnel builder. This visual editor empowers users to create and customize every aspect of their sales funnels. You can add and arrange elements, such as text, images, videos, and forms, with ease. Adding images or screenshots of the drag-and-drop editor here would be beneficial to visually demonstrate its simplicity.

2. Pre-Built Funnel Templates

ClickFunnels offers a library of pre-built funnel templates for various purposes, including lead generation, sales, webinars, and more. These templates serve as starting points, saving you time and effort. You can customize them to match your brand and campaign objectives.

3. A/B Testing

ClickFunnels provides A/B testing functionality, allowing you to split-test different versions of your funnels and landing pages. This feature helps identify which elements or strategies are most effective in driving conversions. Consider adding images of A/B testing setups or results to illustrate its importance.

4. Integrated Payment Processing

Handling transactions is seamless with ClickFunnels. The platform integrates with major payment gateways, including Stripe and PayPal, enabling secure and hassle-free payments within your funnels. Including logos or screenshots of integrated payment options can reassure users about the reliability of the payment process.

5. Membership Site Builder

For those offering subscription-based services or online courses, ClickFunnels includes a membership site builder. You can create password-protected members’ areas, drop content, and manage user access. Visual representations of membership site interfaces can help readers understand this feature better.

6. Email Marketing Automation

ClickFunnels offers email marketing automation capabilities, allowing you to create and send targeted email campaigns. You can segment your email list, automate follow-up sequences, and track email performance. Consider including images of email campaign workflows or analytics dashboards.

ClickFunnels Review: Сreating a template

7. Affiliate Program Management

If you have an affiliate marketing program, ClickFunnels provides tools to manage and track affiliates’ performance. This feature helps you expand your reach and boost sales through affiliate partnerships. Adding images of affiliate management interfaces can demonstrate this functionality.

8. Analytics and Reporting

ClickFunnels offers detailed analytics and reporting tools to monitor the performance of your funnels. You can track conversion rates, page views, and other essential metrics. Consider including screenshots of analytics dashboards to showcase the depth of insights available.

9. Webinar Hosting

For businesses conducting webinars, ClickFunnels includes webinar hosting features. You can set up registration pages, host live webinars, and automate webinar replays.

10. Scalability

As your business grows, ClickFunnels scales with you. You can add more funnels, pages, and features to accommodate increased traffic and sales. This scalability ensures that ClickFunnels remains a valuable asset as your business expands.

Pros and Cons of ClickFunnels

In any review of a product like ClickFunnels, it’s essential to consider both the advantages (pros) and limitations (cons) to make an informed decision. Let’s dive into the pros and cons of using ClickFunnels for your online marketing efforts.

Pros of ClickFunnels

1. User-Friendly Interface

ClickFunnels Review: User-Friendly Interface

ClickFunnels boasts an intuitive and beginner-friendly interface. Even if you have no technical background, you can quickly navigate the platform and create effective sales funnels.

2. Efficient Funnel Building

ClickFunnels simplifies the funnel-building process with its drag-and-drop editor and pre-built templates. You can create and launch funnels quickly, saving time and effort.

3. Conversion-Focused Features

ClickFunnels provides tools for A/B testing, helping you optimize your funnels for higher conversion rates. This data-driven approach can significantly boost your marketing results.

4. Integrated Payment Processing

ClickFunnels Review: Payments

Handling transactions within ClickFunnels is seamless. The platform integrates with major payment gateways, ensuring secure and hassle-free payments.

5. Versatile Funnel Types

ClickFunnels Review: Many templates

ClickFunnels offers a wide range of funnel templates tailored to various purposes, making it suitable for businesses in different industries.

6. Membership Site Management

ClickFunnels allows you to create and manage membership sites, making it ideal for those offering subscription-based services or online courses.

Cons of ClickFunnels

1. Pricing

ClickFunnels may be considered relatively expensive, especially for small businesses or startups. The pricing can be a drawback for some users.

ClickFunnels Review: ClickFunnels Pricing

2. Learning Curve

ClickFunnels, while user-friendly, may still have a learning curve for beginners. Users might need some time to fully grasp its features and functionalities.

3. Limited Customization

ClickFunnels’ templates, while convenient, may have limitations in terms of complete customization. Advanced users may find themselves wishing for more design freedom.

4. Funnel Complexity

Complex sales funnels with multiple steps and integrations may be challenging to set up and manage for beginners.

5. Overwhelming Features

ClickFunnels offers a wide range of features, which can be overwhelming for some users. It’s important to focus on the features that align with your specific needs.

Use Cases and Examples

Understanding how ClickFunnels can be applied in real-world scenarios is crucial to harnessing its potential for your online marketing efforts. Let’s delve into some common use cases and real examples of how businesses leverage ClickFunnels effectively.

1. Lead Generation

ClickFunnels is a powerhouse when it comes to lead generation. Businesses create enticing landing pages to capture visitor information, such as email addresses, in exchange for valuable resources like eBooks, webinars, or free trials.

Example: A software company sets up a ClickFunnels lead generation funnel offering a free downloadable e-guide on industry trends. Visitors provide their emails to access the guide, expanding the company’s mailing list for future marketing campaigns.

2. Product Sales

ClickFunnels excels in product sales funnels. You can create a seamless journey from product discovery to purchase, complete with upsell and downsell offers.

Example: An e-commerce store utilizes ClickFunnels to promote a new product launch. The funnel includes a product page, an upsell page offering complementary items, and a downsell page with a discounted alternative. This strategy increases the average transaction value.

3. Webinar Registration

ClickFunnels simplifies webinar registration by providing pre-designed templates. Businesses can collect attendee information and send reminders efficiently.

Example: A marketing agency hosts webinars on digital advertising strategies. They use ClickFunnels to create a registration page that includes details about the upcoming webinar, enticing visitors to sign up. Automated reminders boost attendance.

4. Membership Sites

ClickFunnels’ membership site builder is ideal for businesses offering exclusive content or online courses. You can manage user access, deliver content over time, and create a premium user experience.

Example: An online fitness coach uses ClickFunnels to set up a membership site for subscribers. Members gain access to workout videos, meal plans, and a community forum. The structured content delivery keeps members engaged.

5. Event Promotion

ClickFunnels can be employed to promote and sell tickets for events such as seminars, conferences, or workshops.

Example: An event organizer creates a ClickFunnels funnel to promote a weekend wellness retreat. The funnel includes event details, speaker profiles, and a simple ticket purchase process. The platform’s analytics help track ticket sales and attendee engagement.

Pricing and Plans

Understanding ClickFunnels’ pricing options is crucial in determining whether it’s the right fit for your business. Let’s explore the pricing tiers and plans offered by ClickFunnels, along with key features of each.

ClickFunnels Pricing Tiers

ClickFunnels offers three main pricing tiers: ClickFunnels Basic, ClickFunnels Pro, ClickFunnels Hacker. Below, we break down the details of each plan:

1. ClickFunnels Basic

ClickFunnels Review: Basic
  • Cost: The ClickFunnels Basic plan is priced at $127 per month (annual) or $147 per month.
  • Features: This plan includes essential features such as the drag-and-drop editor, funnel creation, A/B testing, and integrated payment processing.
  • Ideal For: Businesses and marketers with more extensive sales funnel needs and those seeking access to advanced training resources.
  • Smaller businesses, startups, or individuals are looking to build and optimize sales funnels.

2. ClickFunnels Pro

ClickFunnels Review: Pro
  • Cost: The ClickFunnels Pro plan is priced at $157 per month (annual) or $197 per month.
  • Features: ClickFunnels Pro offers all the features of the ClickFunnels Basic plan, plus additional benefits such as more Funnels, Users, Domains, Contacts and you’ll get API Access.
  • Ideal For: Businesses and marketers with more extensive sales funnel needs and those seeking access to advanced training resources.

3. ClickFunnels Funnel Hacker

ClickFunnels Review: Funnel Hacker
  • Cost: The ClickFunnels Pro plan is priced at $208 per month (annual) or $497 per month.
  • Features: ClickFunnels Hacker offers all the features of the ClickFunnels Basic plan, plus GREAT benefits such as UNLIMITED Funnels, 15 Users, 9 Domains, 200,000 Contacts and you’ll get API Access.
  • Ideal For: Businesses and marketers with more extensive sales funnel needs and those seeking access to advanced training resources.

Additional Considerations

  • 14-Day Free Trial: ClickFunnels offers a 14-day free trial, allowing users to explore the platform’s features before committing to a paid plan. Including an image of the trial signup page can be helpful.
  • Annual Billing Discount: Users can save on ClickFunnels subscriptions by opting for annual billing instead of monthly payments.
  • Special Offers: ClickFunnels occasionally runs special promotions or discounts.
  • Enterprise Custom Pricing: For businesses with unique needs or high-volume requirements, ClickFunnels offers custom pricing. Explaining this option and adding contact information for inquiries is essential.

User Experience

A seamless and intuitive user experience is crucial when it comes to any online marketing tool. Let’s take a closer look at what you can expect in terms of user experience when using ClickFunnels.

1. Dashboard and Interface

ClickFunnels Review: Avatar with Gravatar

Click here to go to Gravatar and make your own unique avatar.

ClickFunnels Review: Gravatar registration

Sign up if you dont use Gravatar before.

ClickFunnels Review: Gravatar registration

Enter your email address.

ClickFunnels Review: Gravatar registration

Complete your registration by clicking on the link in the email.

ClickFunnels Review: Choosing Avatar

Complete the change to your avatar by adding it or taking a photo.

Also, you can make your avatar using Canva. This is one of the most convenient tools for creating visual conten: avatars, logos, etc. Later you will be able to see a full review of this service.

Upon logging into ClickFunnels, you’ll be greeted by a clean and organized dashboard. The interface is designed with user-friendliness in mind, making it easy for both beginners and experienced marketers to navigate. The drag-and-drop editor is a standout feature, allowing you to build and customize your funnels effortlessly.

2. Funnel Creation

Creating a funnel in ClickFunnels is a straightforward process. You can choose from a variety of templates or start from scratch. The drag-and-drop editor enables you to add and arrange elements seamlessly. You’ll find helpful tooltips and guides along the way, making funnel creation a breeze.

How to Create Funnel on ClickFunnels Review.

ClickFunnels Review: Сreating a funnel

Step one. Click here to go to the funnel menu.

ClickFunnels Review: Сreating a funnel

Step two.Click here to create a funnel.

ClickFunnels Review: Name the funnel

Step three. Name your funnel.

ClickFunnels Review: Funnel map

Step four. Create your first design.

ClickFunnels Review: Creating a funnel design with templates

You can do this by yourself or use one of a large number of templates.

3. A/B Testing

ClickFunnels simplifies A/B testing, allowing you to create multiple variations of your funnel pages to determine which performs better. The platform provides clear data and analytics, helping you make data-driven decisions to optimize your funnels for higher conversion rates.

What is A/B testing?

A/B testing (or A/B tests) is a marketing research technique that is used to compare two versions of a web page, app, or other product to determine which performs better in terms of achieving certain goals or metrics. This method allows you to determine what changes or variations could improve the user experience or increase conversions, such as increasing the number of clicks on a button, increasing product sales, or increasing subscriptions.

The A/B testing process includes the following steps:

Selecting an option to test: Determine which part of your product or web page you want to optimize. This could be text, images, layout, colors, and so on.

ClickFunnels Review: A/B Testing

Create two (or more) variants: Create two or more versions of this element with different changes. One version is called “A” and the other “B”. Variations can be small or large, depending on what you want to test.

ClickFunnels Review: A/B Testing

Traffic Splitting: Divide your traffic (visitors) into two groups randomly. One group will be shown option “A” and the other group will be shown option “B”. This is done to ensure a fair and reliable comparison.

Data collection: Collect data about what actions users take in each group. For example, you can track clicks, conversions, time on page, and other metrics.

Analyze the results: Once you have collected enough data, analyze the results to determine which option best addresses the problem or purpose of your test.

ClickFunnels Review: A/B Testing

Decision making: Based on the test results, decide whether to implement the changes suggested in option “B” or leave the current state (option “A”).

ClickFunnels Review: A/B Testing

A/B testing allows companies and marketers to make informed, data-driven decisions and optimize their products or websites to improve the user experience and achieve business goals.

4. Integration and Automation

ClickFunnels offers seamless integration with popular third-party tools, including email marketing platforms, payment gateways, and more. This integration streamlines your marketing efforts and allows for automated processes, reducing manual tasks.

5. Customer Support

ClickFunnels Review: Help Center

ClickFunnels provides customer support through various channels, including email and chat. While response times may vary, the platform offers resources such as knowledge bases and community forums for self-help.

6. Mobile Responsiveness

ClickFunnels ensures that your funnels are mobile-responsive, allowing your audience to have a smooth experience regardless of the device they use. You can preview how your funnels appear on both desktop and mobile views to make necessary adjustments.

ClickFunnels Review: Adaptive templates
ClickFunnels Review: Adaptive templates

Each template is adaptable for computers, smartphones and tablets.

Customer Support

Effective customer support is essential when using any online marketing tool, and ClickFunnels is committed to providing assistance to its users. Let’s explore the customer support options available with ClickFunnels and the overall support experience.

Dedicated Support Channels

ClickFunnels offers multiple channels through which users can seek assistance:

**1. Help Center

ClickFunnels Review: Help center

ClickFunnels Help Center Homepage.

The ClickFunnels Help Center serves as a knowledge base, providing users with a vast repository of articles, guides, and video tutorials. Users can search for answers to common questions or explore in-depth tutorials on various topics.

**2. Email Support

Users can reach out to ClickFunnels’ support team via email. The platform encourages users to describe their issues in detail and attach any relevant information for quicker resolution.

**3. Community Forum

ClickFunnels Review: Community forum

ClickFunnels maintains an active community forum where users can interact, ask questions, and share insights. This forum serves as a valuable resource for peer-to-peer support and knowledge sharing.

Priority Support for Platinum Users

Users subscribed to the ClickFunnels Platinum plan receive priority support, ensuring faster response times and dedicated assistance. This feature can be particularly advantageous for businesses with time-sensitive needs.

User Feedback and Testimonials

ClickFunnels Review

Many ClickFunnels users have reported positive experiences with the platform’s customer support, praising the team’s responsiveness and helpfulness.

FunnelFlix Training

ClickFunnels Review: Guides

ClickFunnels users have access to FunnelFlix, an extensive library of training resources covering online marketing, funnel building, and business growth. These resources empower users to enhance their skills and knowledge.

Key Takeaways and Recommendation

Key Takeaways

Throughout our review, we’ve uncovered several essential aspects of ClickFunnels:

  • Ease of Use: ClickFunnels offers an intuitive drag-and-drop editor and a wealth of pre-built templates, making funnel creation accessible to users of all levels.
  • Conversion Optimization: The platform provides A/B testing and analytics tools to help businesses fine-tune their funnels for maximum conversions.
  • Versatility: ClickFunnels is adaptable to various marketing purposes, from lead generation to product sales and event promotion.
  • Membership Site Management: It offers tools for creating and managing membership sites, making it ideal for subscription-based services and online courses.
  • Customer Support: ClickFunnels provides multiple support channels, including a knowledge base, email support, and a community forum.
  • User Experience: The platform boasts a user-friendly interface, mobile responsiveness, and access to a vast library of training resources through FunnelFlix.
  • Pricing Options: ClickFunnels offers different pricing tiers to accommodate various budget levels.


ClickFunnels Review: Service awards

Based on our thorough evaluation of ClickFunnels, we highly recommend it for businesses and marketers looking to enhance their online marketing efforts. Here’s why:

  • Efficiency: ClickFunnels streamlines the sales funnel creation process, saving time and resources.
  • Conversion Focus: Its A/B testing and optimization features empower users to increase conversion rates.
  • Versatility: Whether you’re a small business owner, a solopreneur, or part of a larger organization, ClickFunnels’ versatility ensures it can meet your unique marketing needs.
  • Support and Training: ClickFunnels offers a wealth of support resources, ensuring users have the help and knowledge they need to succeed.
  • Scalability: As your business grows, ClickFunnels scales with you, making it a valuable long-term investment.

While ClickFunnels has a lot to offer, it’s essential to choose a plan that aligns with your specific requirements and budget. We encourage you to explore the platform through its 14-day free trial to experience its features firsthand.

In conclusion, ClickFunnels is a powerful tool that can significantly enhance your online marketing efforts, simplify the creation of sales funnels, and drive conversions. Give it a try and see how it can improve your marketing strategies and boost your business’s success.

ClickFunnels Review: Homepage

Thank you for joining us on this journey to discover ClickFunnels. We hope this review has been informative and helpful in your quest for effective online marketing solutions.

Now that you’ve gained valuable insights into ClickFunnels and its potential to revolutionize your online marketing strategies, it’s time to take action. Here’s what you can do next:

1. Explore the 14-Day Free Trial

Experience ClickFunnels firsthand by signing up for the 14-day free trial. This trial allows you to navigate the platform, create funnels, and explore its features without any commitment. It’s the perfect way to determine if ClickFunnels aligns with your marketing goals.

ClickFunnels Review: Choosing Pricing Plan
ClickFunnels Review: Registration

Enter Your name and Email.

ClickFunnels Review: Registration

Fill in information about you. To ensure security, it is recommended to use real data. After all, if you lose your account, you will not be able to confirm your identity.

2. Select the Right Plan

ClickFunnels Review: Choosing Pricing Plan

If you’re convinced that ClickFunnels is the tool for you after the trial, select the plan that best matches your requirements and budget. Remember, ClickFunnels offers various pricing tiers to cater to businesses of all sizes.

3. Attend FunnelFlix Training

ClickFunnels Review: Guides

To master ClickFunnels and sharpen your online marketing skills, delve into FunnelFlix, ClickFunnels’ extensive training library. You’ll find valuable courses and resources on funnel building, marketing strategies, and business growth.

4. Join the ClickFunnels Community

ClickFunnels Review: Forum

Connect with fellow ClickFunnels users and marketers by joining the ClickFunnels community forum. It’s a hub for discussions, questions, and knowledge sharing, providing invaluable support and insights.

5. Share Your Success Story

If ClickFunnels proves to be a game-changer for your business, consider sharing your success story with the community. Your experience can inspire and help others on their journey to marketing success.

6. Stay Informed

Stay informed about ClickFunnels’ updates, tips, and strategies by subscribing to their newsletter. This ensures you’re always in the loop with the latest developments in the world of online marketing.

7. Contact ClickFunnels Support

ClickFunnels Review: Help Center

In the Help Center you may find FAQ, Contact with assistant and video guides on how to use each of the clickfunnels tools.

ClickFunnels Review: Guides

Should you encounter any questions or challenges along the way, don’t hesitate to reach out to ClickFunnels’ support team via email or explore their extensive Help Center for solutions.

Now that you have a clear roadmap, it’s time to embark on your ClickFunnels journey. Take the next step that aligns with your goals, and watch your online marketing strategies flourish.

Remember, ClickFunnels is a dynamic tool that can transform your marketing efforts and drive results. Whether you’re a business owner, marketer, or entrepreneur, ClickFunnels is your partner in achieving online success.

Start your ClickFunnels adventure today and unlock the potential of your online marketing campaigns. Your success story begins here.


In the fast-paced world of online marketing, having the right tools at your disposal can make all the difference. ClickFunnels, with its user-friendly interface, conversion-focused features, and a wide range of templates, has proven time and again to be a game-changer for businesses and marketers.

From lead generation to product sales, event promotions to membership site management, ClickFunnels offers a versatile and powerful platform that adapts to your needs. Its commitment to customer support, vast knowledge base, and active community forum ensure that you’re never alone on your marketing journey.

As we wrap up our exploration of ClickFunnels, we leave you with a resounding recommendation to take the next step. Whether you’re starting a new venture, seeking to optimize your marketing strategies, or looking to scale your business, ClickFunnels is here to help.

Embark on your 14-day FREE TRIAL to experience ClickFunnels for yourself. Dive into FunnelFlix to sharpen your marketing skills, join the vibrant ClickFunnels community, and let your success story become an inspiration to others.

The world of online marketing is dynamic, but with ClickFunnels, you have a partner that empowers you to navigate its complexities and drive results. It’s time to unleash the full potential of your online marketing efforts with ClickFunnels by your side.

Thank you for joining us on this exploration of ClickFunnels. We wish you every success in your online marketing endeavors, and may your funnels be ever optimized, your conversions ever higher, and your business ever prosperous.


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